The new “inclusive” M&Ms didn’t do so well. This was the campaign that Mars launched to re-brand M&M color personalities to create a “world where everyone feels they belong.”
Apparently, some people did not feel left out of the M&M color schemes and they did not need them to be updated. In fact, many found it annoying and unnecessarily political so Mars announced on Monday that they would “take an indefinite pause from the spokescandies.”
In a quick pivot, they hired actress Maya Rudolph to be the new spokescandy, er, person. She will appear in the upcoming Super Bowl commercial instead of the anthropomorphized candies. She was given the title “Chief of Fun” at M&M’s in order to “create a world where everyone feels they belong.”
