Dunkin Donuts has avowed not to advertise on conservative leaning platforms, including Rumble, according to Rumble CEO Chris Pavlovski.
Advertisers representing Dunkin Donuts said that the “right wing culture of [Rumble] is too polarizing from a brand suitability standpoint.”
Now conservatives are sharing the familiar calls for boycott with the hashtags #BoycottDunkinDonuts and #GoWokeGoBroke. Popular X user Catturd’s post has been viewed over 2 million times in which he suggests that his followers “BudLight @dunkindonuts.”
Bud Light has still not recovered from the boycott of 2023. It fell from the number one beer in the U.S. to number three and has remained there. Will this happen to Dunkin? (Personal opinion: It’s a chemical factory so no big loss if you skip it for any reason.)