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Black Friday Deals Aren’t Really Deals

You already know that Black Friday has very little to do with Friday because stores have been pushing it on you for weeks. But it also has very little to do with discounts.

A watchdog group in the UK found that just one in seven Black Friday deals are actually a deal. The rest of them are items priced at the same price they would be at any other time of the year. Consumers are often fooled by price tags and price listings to think items are cheaper when they’re actually not.

For example, a chimney cooker was listed at £239 on Black Friday with a £30 savings but that same cooker was £160 in August. A chimney cooker is what Americans would call an oven hood.

A lot of this doesn’t matter given so few have money to spend this holiday season but if you’re going to shop for bargains to make up for crippling inflation, this weekend may not be the time to do it.

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