Rumble and X are both suing advertiser groups for antitrust violations because here is what they do: They find content that they don’t like on X or Rumble, publish government-funded reports to call that content “hate speech,” and then tell advertisers not to advertise on those platforms in hopes that they will choke them out of existence.
X claims that this hurts their business and has cost them ad revenue, even as engagement is up on the platform. Both X and Rumble want to recover lost revenue but Rumble is also seeking an injunction so that these advertisers cannot do this again.
The advertisers are the World Federation of Advertisers; Unilever, Mars, CVS Health Corporation and Ørsted. They operate under an umbrella corporation called GARM, which we’ve discussed before many times on Redacted. They represent brands such as Google, LEGO, Verizon, Kellogg’s, Chanel, Adidas, BP, MasterCard, Bank of America, HP and more. These brands consult with GARM to see if they can advertise and GARM holds them off in order to suppress free speech platforms. Not only is that antitrust, it is anti-American because it suppresses free speech and conversation.
More about this appalling behavior can be found in the House of Representatives Judiciary Committee’s report: “GARM’s (Global Alliance for Responsible Media) Harm.”
