Japan is asking young people to drink more. The national tax agency launched a “Sake Viva!” campaign to boost the alcohol industry.
The tax agency says that new habits formed during the pandemic plus an aging population has led to a decline in alcohol sales. You would think that they would chalk that up to being a good thing and leave it alone because alcohol is one of the most harmful substances that the human body can injest. But this isn’t about health. It’s about money obviously so… Ichi…ni… san… sake bomb!