The tractor company John Deere says that it will no longer participate in pride parades, cultural awareness events or any other activity that divides people on identity lines.
This comes after John Deere was called out by filmmaker Robby Starbuck for “funding a pride event for kids as young as 3, asking employees to list their “preferred pronouns” on all communication, promoting neo-racist literature by Ibram Kendi and Robin DiAngelo and more. Starbuck called out Tractor Supply Co. for doing the same thing and the company dropped that nonsense.
After the John Deere post went viral with over 5 million views, John Deere apologized and said that they would no longer promote pride events and audit all employee training materials to ensure the “absence of socially motivated messages.”
John Deere still promotes nonbinary training, pronouns and DEI values through their DEI Program Manager, according to Starbuck but for how much longer as long as they continue to be called out for it?
Microsoft reportedly laid off an entire DEI team and last year, according to the New York Post, “Google and Meta reduced the scope of their DEI programs and cut staff as part of restructuring and layoffs at both companies.”
