Close this search box.

The Budweiser Boycott Is Working

The boycott of Bud Light and Budweiser appears to be holding in a way most boycotts do not. Is it really because transgender person Dylan Mulvaney posted about his face-deco cans?

Beer industry publication Beer Business Daily says this about it:

“The shocking deterioration of Bud Light Blue’s market share continued apace through the third week of April–and actually somehow worsened. We’ve never seen such a dramatic shift in national share in such a short period of time.”

Sales of Bud Light and other Anheuser-Busch products have fallen 26% in “off-premise sales volume,” meaning the beer bought in a store and not at a bar or restaurant.  Sales of Coors Light were up 13.3% and sales of Miller Line were up 13.6%.

The two marketing executives responsible for the Mulvaney partnership have gone on leave. The parent group of Anheuser-Busch has now hired a conservative lobbying group to help steer them out of this crisis.

Related Articles

Join the mailing list

Get the daily email that makes reading the investment news actually enjoyable.

Related Articles

Redacted is an independent platform, unencumbered by external factors or restrictive policies, on which Clayton and Natali Morris bring you quality information, balanced reporting, constructive debate, and thoughtful narratives.