Search
Close this search box.

Where is all the wheat bread?

Guess what 1980’s retro item is back in fashion? White bread.

The Telegraph reports that shoppers are running low on dough. That’s not an expression. They are literally running low on dough after months of making sourdough at home during the pandemic so they’re turning to the cheapest loaves on the market. Sales of white bread rose 17 percent from last year.

The Telegraph says that other home-comfort items have also suffered. Sales of jigsaw puzzles are down 68 percent and sales of non-wired comfort bras are down 33 percent.

Related Articles

Join the mailing list

Get the daily email that makes reading the investment news actually enjoyable.

Related Articles

Redacted is an independent platform, unencumbered by external factors or restrictive policies, on which Clayton and Natali Morris bring you quality information, balanced reporting, constructive debate, and thoughtful narratives.