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Lego Hits a Brick Wall

Lego says that it cannot make bricks from recycled material. They tried and they simply cannot do it without increasing carbon emissions.

Two years ago, Lego committed to making bricks with recycled plastic but CEO Niels Christiansen told the Financial Times that doing that would lead to higher carbon emissions over the product’s lifetime and would have required new equipment.

“In the early days, the belief was that it was easier to find this magic material or this new material” that would solve the sustainability issue, Christiansen said, but “that doesn’t seem to be there. We tested hundreds and hundreds of materials. It’s just not been possible to find a material like that.”

That’s a refreshing admission.

Most companies take on “green initiatives” anyway, even if they prove to make the problem worse. See our recent report on paper straws as an example.

In a similar vein, the CEO of Lufthansa admitted that “going green” would require the airline to use up HALF of Germany’s electricity. So not green at all then.

Meanwhile, Ford says that it will pause construction of a $3.5 billion plant to build EV batteries in Michigan. They aren’t saying why.

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Redacted is an independent platform, unencumbered by external factors or restrictive policies, on which Clayton and Natali Morris bring you quality information, balanced reporting, constructive debate, and thoughtful narratives.