Miller Lite has been silent as it quietly reaps the benefits from the Bud Light transgender fallout. Until now.
A March ad campaign for Miller Lite has gone viral because it apologizes for the brand’s legacy of putting women in bikinis. A female comedian says that the brand is recycling old Miller Lite bikini ads into compost so that female brewers can make good beer. The campaign is called Bad $#!T to Good $#!T, although the site is no longer live. I wonder why.
The ad is problematic for more than just condescending “feminism.” For starters, it claims that women have been brewing beer for longer than men. The ancient Egyptians were the first to brew beer and it was more like a wheat smoothie than a recreational beverage. It was given to children. It’s not like women can now re-claim it as their drink of goddesses. It was made for nutritional necessity and has very little to do with the liquid inside a Miller Lite can.
It also discounts that many of those bikini-clad women had a choice to take those jobs. Are we to shame them now for participating? Is that modern feminism? If so, drag out Meghan Markle, Sofia Vergara and Pamela Anderson!
Miller Lite has not responded to backlash.