Victoria’s Secret is bringing sexy back. The brand says that it lost over $1 billion in its attempt to advertise body inclusivity. Tired of losing money, they’re going back to the tried and true model bodies of yore.
In an interview with CNN, Victoria’s Secret chief Martin Waters said that the company’s attempt at “inclusive” sexiness was “not enough to carry the day.” So they’re bringing back swimwear and activewear and the runway show with the Prime Video “The Tour ’23.”
Other social efforts from VS, such as including leftist soccer player Megan Rapinoe and transgender models in their ads and getting rid of the Angel line, gained “favorable reviews from online critics [but] never translated into sales.”