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Israel’s $4 Million PR Push, TikTok Takeover, and CBS Connection

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Israel plans to spend $4.1 million on marketing to save its reputation in the United States, according to the Jewish Telegraph Agency. Most of the marketing will be aimed at American Christians.

The documents, filed under the Foreign Agents Registration Act, show a plan for what they call the “Largest Christian Church Geofencing Campaign in U.S. history.” It will be run by an entity called Show Faith by Works, LLC – a reference to the popular verse in James that says “faith without works is dead.”

Israel’s media push is becoming painfully transparent. Last week, Prime Minister Benjamin Netanyahu bragged that the TikTok purchase will be “consequential” for Israel because the app will be run by Oracle’s Larry Ellison, who is the largest individual donor to the Israeli Defense Force. (As an aside, why is an American citizen allowed to donate to a foreign army?)

Now Israel has a steadfast supporter at the head of CBS News in Bari Weiss, a self-described “Zionist fanatic.” CBS is owned by Paramount, which is run by Larry Ellison’s son, David Ellison, who is now accused of helping Israel spy on American citizens participating in the Boycott, Divestment, Sanctions (BDS) movement.

Weiss is an odd choice if the network was trying to freshen up its image. She made her name calling out wokeness, which is now the U.S. government’s own ideology. She isn’t exactly a major name in independent journalism. The Free Press has fewer views than other independent sites such as The Daily Caller or Unherd and yet CBS reportedly paid $150 million to buy it.

Her announcement about joining CBS has fewer than 25,000 views in its first day. Most of her videos have fewer than 10,000 views. CBS can hardly claim that they are chasing her power as an influencer.

The Holocaust Remembrance Alliance says that making allegations about “Jews controlling the media” is antisemitic. So why can Netanyahu brag about it? And are we allowed to notice that all of these Zionist supporters are being promoted to powerful media positions or is that antisemitic too?

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