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Amazon is suing Perplexity.AI because its new Comet browser can use AI to make purchases on behalf of its users. Why does Amazon care if you have an AI bot do your shopping? Because Amazon can’t control or harvest your data, that’s why.
This is an important consumer-rights case. The crux of it is whether you have the right to delegate your online actions to an AI agent or whether the Amazon platform owns every click you make inside its walled garden.
Amazon argues that Perplexity’s browser violates its Terms of Service by accessing customer accounts through automation, calling it “unauthorized activity” that threatens security and data integrity. It also threatens their ability to upsell and track you!
Perplexity says the opposite: users willingly give consent, the agent acts only on their behalf, and Amazon is trying to outlaw digital competition to protect its advertising monopoly.
Either way, this could define the future of how we interact with the internet—whether you can have your own AI shopper, researcher, or broker working for you, or whether every task you perform online must still be mediated by corporate gatekeepers.
We should note that Perplexity is a Redacted sponsor but given the stick-it-to-the-man nature of this case, we’d support them anyway. If I want AI to do my shopping, no one should get to tell me that I can’t!